Conceptual Selling
Duration15'
No. of mini-lessons4
ResourcesInfographic
Duration 15'
No. of mini-lessons 4
Resources Infographic
Course overview
“You aren’t selling a car… you’re selling a dream!” Conceptual selling focuses on the idea that prospects buy the concept that a product is based on. In other words, they buy the concept of the solution and not the solution itself. For example, a car salesperson might explain how a competitor’s vehicle may have specific, future issues, which their model avoids.
This process adopts 5 stages of questions: confirmation, new information, attitude, commitment, and basic-issue questions. A salesperson who uses conceptual selling helps their prospect visualize their future needs and positions their product as the solution. This course will explain how to do it.
What's covered
What conceptual selling is and how to apply it as a salesperson
The 5 stages of questions in conceptual selling
Essential conceptual selling tips
Why your teams need this course
The conceptual-selling methodology helps avoid listing the generic features and benefits of a product. Conceptual selling can help show prospects how a specific product can help them. This course will help learners understand the conceptual-selling methodology and how to adopt the 5 stages of questions in conceptual selling. They’ll also learn essential conceptual-selling tips to encourage a successful sale.
Accredited by CPD
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The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
