Target Account Selling
Duration10'
No. of mini-lessons3
ResourcesInfographic
Duration 10'
No. of mini-lessons 3
Resources Infographic
Course overview
A perfect workday in B2B sales would probably involve speaking to potential customers who want to buy what you’re selling. There’d be less pushback, a higher success rate, and genuinely happy clients who could become lifelong contacts. Sounds like a dream, right? Luckily, it doesn’t need to be an unobtainable one. Target account selling can help your salesteams have more days just like this.
Target account selling can give sales a tremendous boost. It’ll help your salespeople pursue high-value leads that are a great fit for your company. That means less time convincing people they need what you’re selling. Instead, your teams can focus on providing solutions they really need. Once your teams know how TAS strategy works, they will be able to make the most of it.
What's covered
What Target Account Selling (TAS) is
What an ideal customer profile (ICP) is
The 5 steps of the TAS process
Why your teams need this course
Sales executives, managers, and representatives can all benefit from learning about TAS. This course will tell them exactly what it is. It’ll explain what an ICP is, too, so they know who the strategy targets. And it’ll walk your teams through the 4 key steps involved in implementing TAS.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
